Editorial Guidelines

At Bow Advisor, we create content for the everyday target shooter and the professional hunter from around the world. Our main goal is to provide our readers with the most detailed and accurate information possible with everything to do with bowhunting, whether you’re a professional archer or have just purchased your first compound bow. Bow Advisor is here to advise anyone at any skill level about the best products available on the market today.

Our writers and editors scour the internet and perform in-depth research to provide you with the best information possible regarding the latest products in the archery industry, as well as technological innovations and new accessories. We also stay up-to-date with current archery trends to provide you insight into the future of the sport.

Our content spans a wide range of topics, from reviews on the latest compound bows and crossbows to buyer’s guides for picking up your next piece of archery equipment, and even tutorials for some of the most basic bow and crossbow practices to help new archers get a head start.

There are a lot of websites out there that will try to sell you every kind of product under the sun, just because they have affiliate deals and want to make a quick buck. That’s not how we work. At Bow Advisor, the customer comes first and we’ll never recommend you a product that we don’t actually love ourselves.

Our writers are all passionate archers and bowhunters with years of hands-on experience. They each perform extensive research to ensure that the information they include in our content is fair, accurate, and genuine, reflecting the reality of the product as well as our opinion of it. We all understand how much misinformation plagues the internet these days, and we’re here to stop the spread of this misinformation, one honest review at a time.

Bow Advisor also works with a dedicated team of editors who are responsible for double-checking our content to make sure that we’re putting out nothing but facts. They have a keen understanding of how to make an article not only easy to read and understand but enjoyable to read through.

There’s nothing worse than scrolling through paragraph after paragraph of boring, lifeless content that seems to repeat itself over and over. Worse still is when that same article includes niche industry jargon that the average bowhunter or archer may never have heard of. You’re not going to find any of that in our articles. We put out simple, relatable information that is easy for everyone to understand because we want to make archery a sport that is accessible to all.

We are reluctant to rely on a single source, but if we do, that source will always be a credible and reliable name in the industry with many years of experience behind them. We are also careful to check and verify information and facts to deliver content that is as accurate and actionable as possible.